Social Media advertising is not just a buzzword anymore, it’s the real deal, and it’s here to stay! With a big chunk of digital spend being allocated to Social Ads, this is a trend you can’t ignore. It is predicted that in 2017, social network ad spend will reach 16% globally.
When deciding which channels to use to grow your business in 2016 and beyond, try social media advertising as a supplement to your existing growth strategies.
Employ these lines of attack to get more bang for your buck
- Decide which social media platform is worth investing in for your audience. Selling handmade crafts may fare better on visual platforms like Pinterest and Instagram, while the B2B space may be best suited to the sophisticated targeting options of Facebook .
- Test your posts, and promote the organic winners to perform even better.
- Make use of ad formats that are actionable and encourage your audience to do an action, rather than just promoting your social media account. Think Facebook Click to Website Ads and Twitter’s Lead Generation Ads.
- Keep smartphones in mind when designing your ads. Avoid showing your ads to mobile traffic. Your page may not be optimised for mobile devices, and that traffic isnot likely to buy or sign up.
- Create numerous versions of your ad copy. Check often to see which ones are working, and deactivate the non-performers.
- Create a custom landing page. You don’t only need to keep in mind your ad’s content, but where your audience will be diverted to once they click on your ad, if the goal of your ad is conversions. The landing page needs to be specific to your advertisement – no point in directing a potential client to a Home Page full of Menus and Services. If your ad is targeted, so is your landing page.
- Mention price upfront. You want an audience who is comfortable with paying your asking price before clicking through. It will help filter out quality traffic.
Lastly, stay ahead of the competition by gearing your advertising to add a personal touch. After all, your clients still want to be treated like humans.